https://www.loom.com/share/55bbc8f9117840528d654555220efdc2?sid=469a6aa8-5d33-4513-ae40-f74c342bfe81

What is ICP Enrichment?

ICP (Ideal Customer Profile) Enrichment Analysis is a data enrichment service focused on understanding and analyzing customer data to identify patterns among your best customers.

Key Components

• Data Collection: Gathering extensive data points about existing customers (30+ properties per customer)
• Analysis Framework:
  • Defining key properties
  • Building data tables
  • Creating calibration metrics
  • Testing and validation

Process Breakdown

1. Initial Setup: Define scope and identify required data points for customer analysis
2. Data Enrichment: Enhance customer records with additional properties and data points
3. Customer Segmentation: Group and analyze customers based on multiple data points
4. Pattern Recognition: Identify common characteristics among best-performing customers
5. Implementation: Apply enrichment models based on lifecycle stages in HubSpot

Benefits

• Better Customer Understanding: Deep insights into what makes ideal customers successful
• Targeted Marketing: More precise customer targeting based on verified data
• Strategic Decision Making: Data-driven approach to customer acquisition and retention

While similar to general HubSpot cleanup processes, ICP Enrichment focuses specifically on customer records and involves more detailed data points for comprehensive analysis.