"I’ve probably enjoyed working with you more than any other agency or consultant—you’ve been so accommodating, open, and engaged throughout the process…

The ICP data, completeness and quality was amazing, the insights we were able to glean were top notch and it’s being talked about and used by pretty much everyone at the company including our senior leadership.”

• Nick Rust, Marketing Operations Manager @ Tracksuit

About the Company

Tracksuit is a fast-growing SaaS solution for ongoing brand health measurement. Instead of one-off studies, Tracksuit gives consumer-facing companies a monthly view of brand awareness, consideration, and overall brand perception—so they can see the real-time impact of their brand-building efforts. Tracksuit tripled its ARR over the past three years, doubled it last year, and is on track to double again this year. They needed a solid, trustworthy, and scalable data foundation to continue fueling such rapid growth.

• Industry: Brand Tracking / Market Research
• Company Type: B2B SaaS
• Website: www.gotracksuit.com
• CRM: HubSpot
• Integrations:
  • Clay
  • Sculpted’s custom HubSpot enrichment rule engine
  • (Multiple third-party data vendors via Clay

<aside> 📽️

Watch The Interview with Nick

https://www.youtube.com/watch?v=KMrL52otnSs

</aside>

The Challenge

When Nick joined Tracksuit as the first Marketing Operations hire, he discovered that the HubSpot CRM was “a mess.”

Despite tremendous growth and a high volume of inbound leads, the CRM was unreliable. His first four main challenges were:

1. Lack of Trust in the CRM
   • “HubSpot was a little bit of a mess—duplicates, inconsistent entries, and over a thousand random properties. People didn’t have confidence in the data that was in the CRM.”
2. Inability to make strategic decisions
   • “Bad data makes it difficult to create trustworthy reports or decide which leads are truly serviceable. Without reliable info on geography and business type, it’s impossible to properly target or plan campaigns.”
3. Limited Data Coverage from Traditional Vendors
   • “Vendors like ZoomInfo and Apollo often excel in certain geographies or industries but fall short in others, leading to patchy or inconsistent enrichment.”
4. No Standardized Process for Enrichment
   • “Everyone tried one-off solutions without set rules. The result was an unstructured system, no AI checks, and no control over which data to enrich—wasteful and imprecise.”

Without a unified, flexible way to enrich the CRM, Nick and the Tracksuit team struggled to scale effectively and confidently.