Building modular Clay tables is crucial for creating a scalable enrichment engine. This approach, inspired by coding principles, ensures maintainability and efficiency in data enrichment workflows.

https://www.loom.com/share/56634f72e0004ff1a02be2b72a887599?sid=f2679fc4-bc5d-4ca6-b78f-2a311faba82b

Key Points from the Video:

• Modular vs Static Tables: Instead of creating tables with multiple enrichments, build separate tables for each enrichment function that can be reused across your Clay database.
• Benefits of Modularity: When updates are needed, you only need to modify one source table rather than updating multiple instances across different workflows.
• Practical Example: Using separate tables for company summary generation and business category classification allows for easier maintenance and updates.
• Implementation Strategy: Define all required properties before starting, create individual tables for each property in the workbook, and ensure proper data flow between workflows.
• HubSpot Integration: While Clay's native HubSpot integration has limitations, custom server solutions can be implemented for more sophisticated enrichment workflows.

This modular approach is essential for organizations aiming to build and maintain a robust, scalable enrichment architecture that can grow with their needs.