https://www.loom.com/share/d13a600e0f6c43cfaf91a262753b2fbb?sid=ea43d312-5998-46ab-ba32-b313f9863903

Introduction to Clay (Sculpted’s Perspective)

How Clay’s Data Marketplace Innovation Led to a $1.25B Valuation

Clay Integrations vs AI: To Enrich or Not to Enrich

Top 10 AI Best Practices in Clay

AI + JSON Use Cases & Best Practices

The Importance of Modular Clay Tables

Naming Convention Best Practices

Clay for HubSpot Enrichment

The CRM Data Problem

Core-Four HubSpot Enrichment Use Cases

Enrich & clean your entire HubSpot database

ICP analysis with a solid data foundation

Keep your database clean with ongoing enrichment

Net-new record enrichment (inbound leads, list imports, etc)

Phase 1 - Planning

Defining your ICP & mapping HubSpot properties

Scoping enrichments

Overwrite rules & protecting sensitive data

Phase 2 - Building